Negotiation Expert, Trainer and Author Marty Latz Launches ExpertNegotiator

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Negotiation Expert, Trainer and Author Marty Latz Launches ExpertNegotiator

Company Developing Web-Based Negotiation Software to Boost Negotiation Effectiveness and Efficiency for Individuals and Companies

SCOTTSDALE, Ariz., March 6, 2006 - Marty Latz, Esq., a nationally acclaimed negotiation expert, educator, consultant and columnist, and author of Gain the Edge! Negotiating to Get What You Want, today announced the launch of ExpertNegotiator. The company is developing Web-based negotiation planning and management software based on experts' research and experience and is designed to empower users to negotiate strategically to get the best deals. The company is headed by founder and CEO Latz, and has an experienced board of directors including:

John Fees, an entrepreneur, strategic marketing executive and business leader who co-founded Y2M: Youth Media and Marketing Network, which owned and operated College Publisher, the nation's largest online network of college newspapers.

Sam Garvin, founder, chairman and CEO of Continental Promotions Group, a company he grew from a startup to over $1.2 billion in annual gross revenues.

Steven J. Hilton, leader of Meritage, ranked the 12th largest single-family homebuilder in 2006 by Builder Magazine.

Greg Mischel, head of Magnet Capital, an investment company specializing in subordinated debt and mezzanine investments in small-business growth and buyout opportunities.

"ExpertNegotiator is focused on providing a simple yet effective way for anyone to learn how to negotiate strategically," said Latz. "The Web-based software will help individuals and companies avoid mistakes, save time and money, and improve results."

The software is scheduled for release in fall 2008. For more information, visit www.ExpertNegotiator.com.

About ExpertNegotiator

Founded by negotiation expert, trainer and author Marty Latz, Esq., ExpertNegotiator develops Web-based negotiation planning and management software designed to help individuals and companies negotiate strategically to get the best deals. For more information, visit www.ExpertNegotiator.com or call 888-363-4684.

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ExpertNegotiator is a trademark of ExpertNegotiator, LLC. All trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.