Latz quoted in Fox Business article

ExpertNegotiator Founder and CEO Marty Latz was quoted in the September 19, 2011 Fox Business article, When to Negotiate: How to Get a Better Deal on Just About Anything.  Here is the relevant excerpt:

Have a Plan B.  Talk with two and preferably more vendors for a product or service and then arm yourself with their price ranges and work them against each other. “The better your Plan B, the stronger your leverage,” says Marty Latz, chairman and CEO of Latz Negotiation Institute. “The stronger your leverage, the higher your likelihood of getting a discount or better deal.”