The Book - Gain the Edge! - Marty Latz
MARTY LATZ'S GAIN THE EDGE! NEGOTIATING TO GET WHAT YOU WANT (St. Martin's Press 2004) and the research behind it form the intellectual basis and foundation for ExpertNegotiator. And it is a comprehensive and practical negotiation book that takes you all the way from general strategies and principles - Latz's Five Golden Rules of Negotiation - to specific tips, techniques and even phrases you can use at the table. In short, it outlines the step-by-step process you need to negotiate more effectively.
Based on extensive research and lessons learned from over two decades of personal and professional experience, Latz's Gain the Edge! - and now ExpertNegotiator, which includes a fully searchable Gain the Edge! in its Learning Center - will arm you with: 
- Negotiating tips for other business and personal matters
- Practical strategies to get information you need before you sit down at the table
- Tactics to maximize your leverage when seemingly powerless
- Secrets to success in emotionally charged negotiations
- A step-by-step system to design the most effective offer-concession strategy
- Ways to deal with different personality types, ethics, and negotiation “games”
- Specific advice on how to negotiate for your next salary, car or house
This is not ivory tower advice but easy-to-use information that can be applied right away. Filled with clear, real-life examples and the latest research, Gain the Edge! - and now also ExpertNegotiator - is the up-to-date guide for anyone who negotiates in business, law or their personal life.
But you don't need to take our word for it. Here is what a few expert negotiators have said about it:
"Few seize the brass ring in business or in life without topnotch negotiation skills. Marty Latz's Gain the Edge! will empower you to achieve that kind of success. Read it. Make it your own. You'll close more deals and get more favorable terms in all your negotiations."
-Harvey Mackay, author of the #1 New York Times bestseller Swim With The Sharks Without Being Eaten Alive
"Marty Latz's Gain the Edge! is the best book I've ever read on negotiation strategy. If you negotiate for a living or only occasionally, Latz gives you the tools and tactics to succeed before you sit down at the table. Whether it's negotiating Randy Johnson's contract or the purchase of your next car, Gain the Edge! is clear, concise, and unfailingly useful."
-Jerry Colangelo, Chairman and CEO, Arizona Diamondbacks and Phoenix Suns
"Anyone who's tried to push a bill through Congress knows the importance of negotiation. In Gain the Edge! Marty Latz has condensed his enormous font of negotiating wisdom into a book that's accessible, readable, and eminently usable in politics, business, and everyday life."
-U.S. Senator Russ Feingold
"Marty Latz is one of the most accomplished and persuasive negotiators I know. In Gain the Edge! you will see why."
-George Stephanopoulos, anchor, ABC's This Week
"Whether you are a confident negotiator or one who is apprehensive of the process, you will learn much from this book. Its lucid explanations, coupled with a host of practical examples, will help you to achieve better results each time you negotiate."
-Frank Sander, Bussey Professor of Law at Harvard Law School