MARTIN E. LATZ, THE FOUNDER OF THE LATZ NEGOTIATION INSTITUTE, is a nationally acclaimed expert on negotiation strategy and tactics. An adjunct professor for negotiation since 1995 at Arizona State University’s College of Law, Latz has taught over 50,000 business professionals and lawyers how to more effectively negotiate. His credentials include:
- Negotiated for The White House nationally and internationally on The White House Advance Teams, 1993–1995
- Author, Gain the Edge! Negotiating to Get What You Want
(St. Martin's Press 2004)
- Appeared as a negotiation expert on CBS' The Early Show and such national business shows as Your Money and First Business
- Adjunct Professor of Law for Negotiation, Arizona State University College of Law
- Negotiation consultant and trainer for major corporations and law firms nationwide
- Negotiation columnist, The Arizona Republic
- Studied under Roger Fisher, co-author of Getting to Yes: Negotiating Agreement Without Giving In
- Harvard Law School graduate, cum laude
