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International Negotiation Expert Marty Latz is the author of Gain the Edge! Negotiating to Get What You Want and his latest book The Real Trump Deal: An Eye-Opening Look at How He Really Negotiates.
Columns & Blogs
Marty Latz has been interviewed or written articles for Politico, Vanity Fair, USA Today and others. He also has written a monthly negotiation column for various newspapers since 1999. Find those free resources here.
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Learn Latz’s 5 Golden Rules of Negotiation
Negotiation Columns & Free Resources
What Is Leverage? 14 Rules for Using it WellWhat is Leverage? What most consider to be negotiation power — leverage — actually relates to two factors: how much each party needs that deal relative to the other, and the relative value of each party’s best alternative to...read more
“Why waste time dealing with those other issues if we can’t even agree on price? Let’s just start with price and, if we can reach agreement on it, then we can address the rest.” This not-uncommon approach appears to make intuitive sense. After all, no one disputes the...read more
Thomas Edison added up the time and killing pace he had put into inventing the “Universal” stock ticker, a device later used by brokerage houses, and decided he was entitled to $5,000 for it. Ultimately, he figured he’d accept $3,000. So when General Lefferts, the...read more