Become an Expert Negotiator.
Learn the Latz 5 Golden Rules that Consistently Produce Better Results.
Negotiation Columns & Free Resources
The World’s Largest Free Resource Center on Negotiation. Negotiate strategically for better results.
Eight Negotiation Lessons from “Air: Courting a Legend” Movie (Part 1)
Near the end of the negotiation, basketball legend Michael Jordan’s mom drops a dealbreaker on Nike executive Sonny Vaccaro when she says we are good “except for one minor provision – Michael gets a percentage of the revenue of each shoe sold.” This move, from the...
The Sports and Negotiation Relationship
I'm a big sports fan. Phoenix Suns. Pro tennis and football. March Madness. Not a fanatic. But I really enjoy watching elite athletes compete. I also fully appreciate the behind-the-scenes element in sports, especially at the pro level. Other than these athletes’...
How to Make Strategic Negotiating a Habit
I'm In the behavior modification business. I try to change negotiation behavior from instinctive or intuitive – the way we have negotiated since we were toddlers – to strategic based on the experts’ proven research. I’ve been doing this for almost 30 years, and it’s...
Free Negotiation Training:
Learn Latz's 5 Golden Rules of Negotiation.
Improve Your Skills
Learn How to Negotiate
International Negotiation Expert Marty Latz is the author of Gain the Edge! Negotiating to Get What You Want and his latest book The Real Trump Deal: An Eye-Opening Look at How He Really Negotiates.
Columns & Blogs
Marty Latz has been interviewed or written articles for Politico, Vanity Fair, USA Today and others. He also has written a monthly negotiation column for various newspapers since 1999. Find those free resources here.
After attending a LATZ Negotiation seminar, you’ll never look at negotiation the same again. And you won’t fear it. With our strategies, you’ll be transformed into a confident force at the negotiating table.
Just like any other business skill, learning to be an effective negotiator requires personal commitment and credible guidance backed by solid research-based strategy. With LATZ, you’ll learn the latest proven strategies from our uniquely qualified Expert Presenters, who bring real-world experience and sterling academic credentials. Plus, you’ll be supported by a critically-acclaimed ecosystem of programs and products. Click any of the options for more information.
Marty Latz's Analysis is Trusted by...
(Click the logos below to see the coverage. See more news coverage here.)