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Negotiation Books
International Negotiation Expert Marty Latz is the author of Gain the Edge! Negotiating to Get What You Want and his latest book The Real Trump Deal: An Eye-Opening Look at How He Really Negotiates.
Columns & Blogs
Marty Latz has been interviewed or written articles for Politico, Vanity Fair, USA Today and others. He also has written a monthly negotiation column for various newspapers since 1999. Find those free resources here.
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After attending a LATZ Negotiation seminar, you’ll never look at negotiation the same again. And you won’t fear it. With our strategies, you’ll be transformed into a confident force at the negotiating table.
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Just like any other business skill, learning to be an effective negotiator requires personal commitment and credible guidance backed by solid research-based strategy. With LATZ, you’ll learn the latest proven strategies from our uniquely qualified Expert Presenters, who bring real-world experience and sterling academic credentials. Plus, you’ll be supported by a critically-acclaimed ecosystem of programs and products. Click any of the options for more information.
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Negotiation Columns & Free Resources
What Is Leverage? 14 Rules for Using it Well
What Is Leverage? 14 Rules for Using it WellWhat is Leverage? What most consider to be negotiation power — leverage — actually relates to two factors: how much each party needs that deal relative to the other, and the relative value of each party’s best alternative to...
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Price Not Always The Best Way to Lead Off Negotiations
“Why waste time dealing with those other issues if we can’t even agree on price? Let’s just start with price and, if we can reach agreement on it, then we can address the rest.” This not-uncommon approach appears to make intuitive sense. After all, no one disputes the...
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Know the Value of Your Product to Your Customer
Thomas Edison added up the time and killing pace he had put into inventing the “Universal” stock ticker, a device later used by brokerage houses, and decided he was entitled to $5,000 for it. Ultimately, he figured he’d accept $3,000. So when General Lefferts, the...
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