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Negotiation Columns & Free Negotiation Lessons
Golden Rule Four: Design an Offer-Concession Strategy
The most common question raised in my negotiation seminars is “When, if ever, should I make the first offer?” The second most common question is “How far should I move for my next concession?” This Golden Rule takes the guesswork out of...
read moreGolden Rule Three: Employ “Fair” Objective Criteria
“I just want what’s fair and reasonable,” a friend said in the midst of his divorce. “That’s not too much to ask, is it?” “Of course not,” I replied. “The key here, though, is how to determine what’s fair and reasonable. I suspect you have...
read moreGolden Rule One: Information Is Power – So Get It
The first Golden Rule is essential to success in any negotiation: Information Is Power—So Get It! It’s critical to ask questions and get as much relevant information as you can throughout the negotiation process. You need...
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Negotiation Books
International Negotiation Expert Marty Latz is the author of Gain the Edge! Negotiating to Get What You Want and his latest book The Real Trump Deal: An Eye-Opening Look at How He Really Negotiates.
Columns & Blogs
Marty Latz has been interviewed or written articles for Politico, Vanity Fair, USA Today and others. He also has written a monthly negotiation column for various newspapers since 1999. Find those free resources here.
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After attending a LATZ Negotiation seminar, you’ll never look at negotiation the same again. And you won’t fear it. With our strategies, you’ll be transformed into a confident force at the negotiating table.
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