The Real Trump Deal
An Eye-Opening Look at How He Really Negotiates
Want to master negotiating? Learn from Trump’s nearly 50 years of deal-making successes and failures captured in internationally-recognized negotiation expert Marty Latz’s new book The Real Trump Deal: An Eye-Opening Look at How He Really Negotiates.
In it, he has analyzed over 100 of Trump’s deals — determining which strategies caused him to prevail and which caused him to fail. Using fascinating stories and key insights, Latz guides you through Trump’s negotiation strategies, showing which to use and which to avoid.
Learn practical, powerful strategies from this easy-to-understand book. Studying the unconventional, sometimes shocking, and yet entertaining approach Trump has historically taken to get deals done proves to be the perfect topic to gain an excellent understanding of deal-making.
Gain the Edge!
Negotiating to Get What You Want
There’s always more to learn about negotiation. That one new strategy or tactic you gain from this book may make the difference between your walking away a winner and leaving empty-handed. The margin of difference can be infinitesimal, yet the ramifications are often huge.
Negotiating a new salary? Buying a car or a house? Closing a deal with a big client? Discussing where to vacation with your spouse? We negotiate every day. Yet most of us negotiate instinctively and don’t give the process the strategic attention it deserves. We suffer as a result.
Now negotiation expert Martin E. Latz reveals an easy-to-use strategic template you can use in every negotiation. This is not ivory-tower advice, or advice just based on instincts and experience: The tactics and techniques here come from the most up-to-date research and the knowledge Latz has developed in negotiating on the White House Advance Teams, from consulting with top executives at Fortune 500 companies and law firms nationwide, and from teaching thousands of business professionals and lawyers how to negotiate more effectively.