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Negotiation Columns & Free Negotiation Lessons
Building a Negotiation Culture
“Our folks don’t think about the sales process as a negotiation. They think the negotiation is just the back-and-forth at the end. This causes problems. How can we reset our culture so they consider the entire effort a negotiation, from their first contact with a...
Dad’s Negotiation Lessons
My Dad recently passed away at 91. He taught me a ton about life and negotiation. Here are my five biggest negotiation takeaways from his over 60 years of negotiating as a lawyer, political and community activist, and father. 1. Set Aggressive Goals and Go For It!...
4 Powerful Strategies in Negotiating with the Elderly
My Dad is 91 years old and my Mom is 84. Both are in generally good health, and the years have been pretty kind to them. But their mental and physical conditions have inevitably changed. One significant change - especially as we become more elderly and/or infirm -...
Free Negotiation Training:
Learn Latz's 5 Golden Rules of Negotiation.
We'll send you a new video for each rule and you'll get Marty Latz's monthly column with great negotiation tips. We will not share your info. (privacy policy).
Negotiation Books
International Negotiation Expert Marty Latz is the author of Gain the Edge! Negotiating to Get What You Want and his latest book The Real Trump Deal: An Eye-Opening Look at How He Really Negotiates.
Columns & Blogs
Marty Latz has been interviewed or written articles for Politico, Vanity Fair, USA Today and others. He also has written a monthly negotiation column for various newspapers since 1999. Find those free resources here.
Negotiation Training
After attending a LATZ Negotiation seminar, you’ll never look at negotiation the same again. And you won’t fear it. With our strategies, you’ll be transformed into a confident force at the negotiating table.
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Negotiation Training
Learning to be an effective negotiator requires personal commitment and credible guidance backed by solid research-based strategy. With LATZ, you’ll learn the latest proven strategies from our uniquely qualified Expert Presenters, who bring real-world experience and sterling academic credentials. Click any of the options for more information.
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