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Determine Your Counterpart’s Goals

In August 2000, former White House OMB Director Jack Lew told me “(t)he most critical thing in a negotiation is to get inside your opponent’s head and figure out what he really wants.” In a talk today assessing the Vietnam war, former Secretary of State Henry...

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The Luncheon Technique

In 1938, psychologist Gregory Razran found that his subjects developed a more favorable view of the people and things they experienced while they were eating – a result Razran coined as the “luncheon technique.” So the next time you have an important negotiation,...

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The Commitment and Consistency Principles

Most of us have a strong desire to appear consistent. Consistency is valued in our society and is associated with other positive traits like honesty, stability and intelligence. Similarly, most of us will go to great lengths to fulfill our commitments....

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Negotiating Standards

Here is an example of counterparts in a negotiation beginning the “standards dance” – when the parties identify the most favorable independent standards justifying their position and then negotiate over which is the most fair and reasonable. Community Health Systems...

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Derek Jeter’s Market Value

Derek Jeter recently signed a three-year contract worth up to $65 million to continue playing baseball for the New York Yankees.  At the official announcement, Jeter expressed anger that the Yankees had asked him to “go shop” himself to other teams even though Jeter...

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Holiday Cards and Reciprocity

As I finish up my holiday cards, I’m reminded of a story from Robert Cialdini’s book, Influence: Science and Practice, about a university professor who sent holiday cards to a group of strangers to see what, if any, response he would get.  Amazingly, cards “came...

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Information is Power – So Get It!

A New York Times article about a proposed buyout of J. Crew mentioned that several potential suitors “have been studying J. Crew’s books.”  Obviously, when deciding to potentially spend $3 billion, completing your due diligence is of utmost importance.  Unfortunately,...

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Preparation Can Strengthen Leverage

NBA player Jared Dudley recently tweeted, "I need all NBA players to save there (sic) money.  Be prepared to live without a check for at least a year.  This is serious.”  Jared is referring to the possibility that the players may be locked out by the owners next...

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What are the qualities of effective negotiators?

In Marquette University law professor Andrea Kupfer Schneider's 2002 study evaluating lawyers' negotiation styles, the most effective negotiators were described by their peers as (among other things): 1.  Ethical 2.  Experienced 3.  Personable 4.  Rational 5. ...

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Rapport Building

I’m a naturally curious person. When I meet new people I like to find out what they do, where they’re from, what they like and what makes them tick. This trait helps in my negotiations. Honest rapport building is important because it helps build trust and facilitates...

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When to Put It in Writing

When should you put things in writing during the offer-concession stage of a negotiation? First, understand the impact of something in writing – it appears more definite and inflexible than equivalent spoken words and provides you with more credibility and legitimacy....

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The Phoenix Coyotes and Changing Leverage

An interesting negotiation is taking place regarding the City of Glendale, Arizona’s attempt to keep the Phoenix Coyotes hockey team in Arizona.  The City had been negotiating a deal to help potential owner Matthew Hulsizer purchase the team from the National Hockey...

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Mad Men and the Contrast Principle

In a negotiation with one big issue and numerous smaller ones, which should you tackle first?  Consider the contrast principle (extensively addressed in Robert Cialdini's classic book Influence: Science and Practice), which holds that if a second item is fairly...

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Impasse-Breaking Tip – Set a Deadline

With the latest federal budget negotiation deadline quickly approaching, this is a good time to point out that setting a deadline can help break an impasse.  Fast and furious concessions typically occur as parties approach deadlines because it’s their last opportunity...

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Negotiation Training from Marty Latz

Free Negotiation Training:

Learn Latz's 5 Golden Rules of Negotiation.

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