According to a survey by the market-research firm Research Group, 72% of American consumers reported negotiating over a retail purchase in the past four months. This is up from a year earlier when only 56% of respondents reported they had done so. Britt Beemer, Research Group’s CEO estimates they succeed 80% of the time.
An article about the survey in The Economist added that while Americans have a long history of bargain hunting, negotiating with retail outlets here is a more recent phenomenon. And retailers ranging from New York’s Plaza Hotel to Nordstrom are reportedly more open to negotiating as a short-term way to increase sales.
Are you ready to start negotiating with retail stores? If so, being familiar with a research-based methodology like our Five Golden Rules of Negotiation, which serve as the foundation for our ExpertNegotiator Planning & Management Software, will provide you with the tools you need to maximize your results.