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Above & Beyond: Developing Customer Loyalty

Above & Beyond: Developing Customer Loyalty

What did we do? We pulled everyone in on Saturday and worked all weekend to get the job done. Frankly, we could have charged them a ton as we had strong leverage. But we didn’t. They were a good customer. And they’ve been a great and loyal customer ever since, even...

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Shaking Hands Helps in Negotiations

Shaking Hands Helps in Negotiations

   My wife sometimes reminds me to avoid shaking hands with people I meet if they exhibit signs of being sick, like sniffling or coughing. But this is tough for me, as it’s just an ingrained habit I’ve had for 40 years. It turns out that this habit can actually...

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Bill Richardson’s Major Negotiation Lesson

Bill Richardson’s Major Negotiation Lesson

Former U.N. Ambassador, U.S. Secretary of Energy, New Mexico Governor, and Member of Congress Bill Richardson recently passed away. Interestingly enough, despite holding all these high-level government positions, he may have been most well-known for his ability as a...

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Negotiating With College Kids

Negotiating With College Kids

My son starts college at Northwestern University in Evanston, Illinois next week. Time flies! As the son of an author, he recently bought a book for my wife and me entitled “The Naked Roommate [For Parents Only]: A Parent’s Guide to the New College Experience.” I...

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The Power of Tribal Unity

The Power of Tribal Unity

I met my wife over 20 years ago when one of my former law students introduced us. When I learned she grew up in Wisconsin, I immediately felt a connection. After all, I grew up in Minnesota and sensed a “Midwestern” thing going on. She felt it, too. This feeling was...

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How to Change People’s Minds With Good Ideas

How to Change People’s Minds With Good Ideas

I recently attended a conference where an expert started his presentation with a photo of a toilet up on the big screen. What?!? Of course, it grabbed our attention. But it also made a serious point, as the speaker – Chris Graham – noted in “the part about toilets”...

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It Just Feels Appropriate (Part 4)

It Just Feels Appropriate (Part 4)

"The buyer paid 8x my client’s EBITDA [a revenue-related financial calculation often used to help evaluate a company’s market value]. He didn’t have to pay this, as he had extremely strong leverage because he was my client’s largest retail outlet and one without whom...

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Personal Relationships Over Leverage (Part 3)

Personal Relationships Over Leverage (Part 3)

I know the best way to maximize the financial value of my family business is to hire an investment banker and auction it off to the highest bidder. That’s all about leverage, right? And I need to achieve enough financial security to continue our current lifestyle...

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Do the Right Thing (Part 2)

Do the Right Thing (Part 2)

“Usury” is defined by Merriam-Webster as “the lending of money at exorbitant interest rates” and can also be used “in a moral sense,” according to Wikipedia, as “condemning taking advantage of others’ misfortunes.” We as a society have even passed laws prohibiting...

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Don’t Gouge Your Customers – Even If You Can (Part 1)

Don’t Gouge Your Customers – Even If You Can (Part 1)

Our AC unit recently went on the blink with the temperature in Scottsdale around 115. Yikes! We needed to get it fixed or replaced ASAP. Talk about weak leverage! Fortunately, we found an AC guy willing to come out within a day and fix it. I’ve never been happier to...

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Will AI Replace Human Negotiators?

Will AI Replace Human Negotiators?

Years ago, I negotiated a business partnership involving my then negotiation planning and management software company, which helped individuals negotiate strategically based on the experts’ research. While that partnership did not succeed to the level we had...

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The Sports and Negotiation Relationship

The Sports and Negotiation Relationship

I'm a big sports fan. Phoenix Suns. Pro tennis and football. March Madness. Not a fanatic. But I really enjoy watching elite athletes compete. I also fully appreciate the behind-the-scenes element in sports, especially at the pro level. Other than these athletes’...

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Negotiation Training from Marty Latz

Free Negotiation Training:

Learn Latz's 5 Golden Rules of Negotiation.

Get Marty Latz's 5-minute lessons weekly with  research findings and practical tips to be an expert negotiator. We won't share your info. (privacy policy).

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