Improve Your Negotiations With The 5 Golden Rules.   LEARN THEM

Here’s my annual Latz’s column featuring the best lessons learned in 2019. Each lesson has a link to the article that expands on that topic in case you missed it.

Let’s recommit to not just knowing them – but implementing them in our negotiations in 2020. Because being better at negotiation will help you have a happy New Year!

  • Off-the-cuff negotiating is our enemy. So let’s defeat it in our schools, at home and with life-long learning. Negotiation is a fundamental life skill and core competency in almost everything we do. Negotiation skills taught to kids will benefit them for a lifetime. In our professional and personal lives we can and should continue to improve our negotiation effectiveness. Read the column.
  • Many of us love to hear interesting and compelling stories. But they may very well alter our perception of the facts in a negotiation. Enjoy the story. But keep your focus on the facts, not the story. Read the column.
  • More efficiently negotiating can save time but at a cost in terms of effectiveness. To go down this path, weigh the risks and rewards and do it strategically. Read the column.

Column continued below…

Latz’s Lesson: Incorporate these lessons into your Strategic Negotiation Plans in 2020. Better results will follow.

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Marty Latz is the founder of Latz Negotiation, a national negotiation training and consulting company that helps individuals and organizations achieve better results with best practices based on the experts’ research. He also has two bestselling books Gain the Edge! and The Real Trump Deal: An eye-opening Look at How He Really Negotiates. He can be reached at 480.951.3222 or

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